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	<title>In Conversation &#8211; OTIIMA</title>
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	<title>In Conversation &#8211; OTIIMA</title>
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		<title>A Conversation with Wallflower Architecture + Design: The Magic of Touching Eden House</title>
		<link>https://otiima.com/a-conversation-with-wallflower-architecture-design-the-magic-of-touching-eden-house/</link>
		
		<dc:creator><![CDATA[Diana Afonso]]></dc:creator>
		<pubDate>Thu, 15 Aug 2024 11:22:37 +0000</pubDate>
				<category><![CDATA[In Conversation]]></category>
		<guid isPermaLink="false">https://otiima.com/?p=7563</guid>

					<description><![CDATA[Touching Eden House is more than just a home. It&#8217;s a dream come true—a blend of nature and human genius. We sat down with the architects at Wallflower Architecture + Design to find out the secret behind this amazing project. A collaborative project Wallflower Architecture + Design describes Touching Eden House as a &#8220;haven of [&#8230;]]]></description>
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									<p>Touching Eden House is more than just a home. It&#8217;s a dream come true—a blend of nature and human genius. We sat down with the architects at Wallflower Architecture + Design to find out the secret behind this amazing project.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">A collaborative project</a></h2>				</div>
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									<p>Wallflower Architecture + Design describes Touching Eden House as a &#8220;haven of wonder&#8221;. It&#8217;s clear that this retreat is the result of a team effort. The architects emphasize the importance of having a visionary client who shares their passion for excellence.</p><p>&#8220;It&#8217;s rare to have such a complete team for a single-family home,&#8221; they explain. &#8220;From landscape architects to lighting consultants to interior designers, everyone brought their unique expertise to the table. This level of collaboration is usually reserved for much larger projects.&#8221;</p><p>The result is a home that feels like a carefully thought-out experience. From the OTIIMA sliding doors that connect indoor and outdoor living to the Gaggenau appliances and Giorgetti furniture that make up the interior, each element adds to the overall feeling of luxury and sophistication.</p>								</div>
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					<p class="elementor-heading-title elementor-size-default">© Finbarr Fallon</p>				</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">The power of light</a></h2>				</div>
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									<p>Light plays a key role in the design of Touching Eden House. The architects explain how they harnessed the sun&#8217;s power to create a serene and stimulating space.</p><p>&#8220;In the tropics, light changes dramatically throughout the day,&#8221; they say. &#8220;We wanted to capture this sense of movement and transformation in the house. By carefully considering the placement of windows and shading, we created a space that feels connected to nature while offering respite from the intense sunlight.&#8221;</p><p>The use of biophilic design, which incorporates natural elements such as plants into the architecture, further enhances the sense of calm. It&#8217;s a space where you can truly escape the hustle and bustle of urban life.</p>								</div>
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					<p class="elementor-heading-title elementor-size-default">© Finbarr Fallon
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">Connecting people with nature</a></h2>				</div>
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									<p>The Eden House shows that people can live harmoniously with nature even in busy cities. The architects think modern life often isolates us from the natural world, but there&#8217;s a growing desire to connect.</p><p>&#8220;Biophilic design is a key strategy for bringing nature indoors,&#8221; they explain. &#8220;By incorporating natural materials, plants, and even water features, we can create spaces that promote well-being and reduce stress&#8221;.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">A vision for the future</a></h2>				</div>
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									<p>When asked about the future of architecture, architects are optimistic. They believe technology will be important in creating a more sustainable and equitable world.</p><p>&#8220;We must use technology to address challenges such as climate change and inequality,&#8221; they say. &#8220;We can build buildings that benefit the planet and its inhabitants by inventing fresh materials, building techniques, and energy-saving devices.&#8221;</p><p>The architects want a future where architecture and nature are inseparable. Buildings will be designed to work with the natural environment instead of against it. This vision is inspiring and achievable.</p>								</div>
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		<item>
		<title>Interview with the Architects of PAI Design: A Journey of Culture and Creativity</title>
		<link>https://otiima.com/interview-with-the-architects-of-pai-design-a-journey-of-culture-and-creativity/</link>
		
		<dc:creator><![CDATA[Diana Afonso]]></dc:creator>
		<pubDate>Fri, 24 May 2024 15:58:21 +0000</pubDate>
				<category><![CDATA[In Conversation]]></category>
		<guid isPermaLink="false">https://otiima.com/?p=7692</guid>

					<description><![CDATA[A Cultural and Diverse Approach PAI Design&#8217;s architects are renowned for their diverse portfolio, which includes notable projects such as the Prapanca Project in Indonesia and guesthouses in Fuzhou. We asked them how they approach each project&#8217;s unique challenges and cultural influences. Their answer was clear and inspiring: &#8220;We are a group of people from [&#8230;]]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="7692" class="elementor elementor-7692" data-elementor-post-type="post">
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">A Cultural and Diverse Approach</a></h2>				</div>
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									<p>PAI Design&#8217;s architects are renowned for their diverse portfolio, which includes notable projects such as the Prapanca Project in Indonesia and guesthouses in Fuzhou. We asked them how they approach each project&#8217;s unique challenges and cultural influences. Their answer was clear and inspiring:</p><p>&#8220;We are a group of people from many backgrounds, including Western, Chinese, Javanese, and Balinese. Our practice represents how the world appreciates the beauty of many cultures. We recognize and value the contributions of our diverse group.&#8221;</p><p>This diversity is a driving force that allows <a href="https://www.paidesign.com/">PAI Design</a> to approach each project with a rich, varied perspective, resulting in architectural solutions that meet and celebrate each location&#8217;s cultural specifics.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">The Intersection of Architecture and Interior Design</a></h2>				</div>
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									<p>The relationship between architecture and interior design is often described as art. At PAI, this intersection is fundamental to creating spaces that function effectively and evoke a sense of beauty and artistry. The architects explain: “Our philosophy is that architecture is not separated from the spaces it creates; the space or interior experiences significantly impact the architecture.”</p><p>This holistic approach ensures that each PAI Design project meets the functional needs of its occupants and creates aesthetically pleasing and inspiring environments.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">The Prapanca Project: Elegance and Collaboration</a></h2>				</div>
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									<p>The Prapanca Project is a luxurious villa that exemplifies PAI’s commitment to exceptional design and architecture. Describing the key challenges of this project, the team shared: &#8220;The Prapanca project was one of the few experiences where the architect could rely on the owner for true collaboration. Ideas flowed freely and were thoroughly evaluated, resulting in a stunning architectural design and an unparalleled living experience. The only hurdle was the exciting task of selecting the most outstanding ideas to bring to life.</p><p>This close collaboration between architect and client resulted in a project that reflects PAI&#8217;s creative vision and the owner&#8217;s aspirations and lifestyle.</p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">Adapting to Local Cultures</a></h2>				</div>
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									<p>PAI Design’s projects span different countries and regions. Adapting design concepts to resonate with local culture while maintaining a consistent design identity is a constant challenge. The team addresses this challenge with a clear philosophy: “Cultural aspects differ from region to region; our approach to a consistent ethos is to create structures with similar spacing, light access, volume modulation, and a rhythm of movement from space to space.”</p><p>This approach ensures that PAI’s projects maintain a cohesive identity regardless of location while celebrating local cultural specifics.</p>								</div>
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				<div class="elementor-widget-container">
					<h2 class="elementor-heading-title elementor-size-default"><a href="https://worldarchitecturefestival.com/WorldArchitectureFestival2025/en/page/home">The Prapanca Project: Elegance and Collaboration</a></h2>				</div>
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									<p>Exploring the theme of utopia, PAI shared their perspective on the role of architecture and interior design in shaping utopian visions for the future:</p><p>&#8220;Utopia is multifaceted because a lot of our work is private residences; we focus on creating sanctuaries for the residents. Retreats, if you will, are designed specifically for the residents and their way of life. This private utopia finds its way into the owners&#8217; mindset and can manifest itself in how they do business or how they view their way of life.&#8221;</p><p>For PAI, creating a better world through design and functionality is an ongoing mission. Their works not only provide personal retreats but also positively influence the lives and attitudes of their occupants.</p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="551" src="https://otiima.com/wp-content/uploads/2024/05/03-1-1024x705.png" class="attachment-large size-large wp-image-7698" alt="" srcset="https://otiima.com/wp-content/uploads/2024/05/03-1-1024x705.png 1024w, https://otiima.com/wp-content/uploads/2024/05/03-1-300x207.png 300w, https://otiima.com/wp-content/uploads/2024/05/03-1-768x529.png 768w, https://otiima.com/wp-content/uploads/2024/05/03-1-1536x1058.png 1536w, https://otiima.com/wp-content/uploads/2024/05/03-1.png 1920w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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									<p>PAI Design exemplifies how integrating diverse cultural influences and true collaboration can result in unique and inspiring architectural designs. Through their holistic philosophy and innovative approach, PAI continues to shape the future of architecture, creating spaces that are functional, artistic, and deeply connected to local cultures.</p>								</div>
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		<title>Exclusive Interview with Salloum &#038; Salloum Architects on the Jasra House Project</title>
		<link>https://otiima.com/exclusive-interview-with-salloum-salloum-architects-on-the-jasra-house-project/</link>
		
		<dc:creator><![CDATA[Joana Pestana]]></dc:creator>
		<pubDate>Thu, 16 Nov 2023 10:00:45 +0000</pubDate>
				<category><![CDATA[In Conversation]]></category>
		<guid isPermaLink="false">https://otiima.com/?p=137418</guid>

					<description><![CDATA[Salloum &#38; Salloum Architects, the innovative architecture firm renowned for its transformative designs, has recently completed the JASRA HOUSE project in Bahrain. Four years in the making, this architectural masterpiece showcases the firm&#8217;s commitment to excellence, sustainable practices, and an all-encompassing design approach.  For Laney LA, design is not simply a choice between old and [&#8230;]]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="137418" class="elementor elementor-137418" data-elementor-post-type="post">
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									<p><a class="Hyperlink SCXW114232767 BCX0" href="https://www.otiima.com/" target="_blank" rel="noreferrer noopener"><span class="TextRun Underlined SCXW114232767 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">Salloum &amp; Salloum </span><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">Ar</span><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">ch</span><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">i</span><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">t</span><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">e</span><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">c</span><span class="NormalTextRun SCXW114232767 BCX0" data-ccp-charstyle="Hyperlink">ts</span></span></a><span class="TextRun SCXW114232767 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW114232767 BCX0">, the in</span><span class="NormalTextRun SCXW114232767 BCX0">nov</span><span class="NormalTextRun SCXW114232767 BCX0">ative </span><span class="NormalTextRun SCXW114232767 BCX0">ar</span><span class="NormalTextRun SCXW114232767 BCX0">ch</span><span class="NormalTextRun SCXW114232767 BCX0">i</span><span class="NormalTextRun SCXW114232767 BCX0">t</span><span class="NormalTextRun SCXW114232767 BCX0">e</span><span class="NormalTextRun SCXW114232767 BCX0">c</span><span class="NormalTextRun SCXW114232767 BCX0">tur</span><span class="NormalTextRun SCXW114232767 BCX0">e firm renowned for its transformative designs, has recently completed the JASRA HOU</span><span class="NormalTextRun SCXW114232767 BCX0">SE</span><span class="NormalTextRun SCXW114232767 BCX0"> project in Bahrain. Four ye</span><span class="NormalTextRun SCXW114232767 BCX0">ar</span><span class="NormalTextRun SCXW114232767 BCX0">s in the making, this </span><span class="NormalTextRun SCXW114232767 BCX0">ar</span><span class="NormalTextRun SCXW114232767 BCX0">ch</span><span class="NormalTextRun SCXW114232767 BCX0">i</span><span class="NormalTextRun SCXW114232767 BCX0">t</span><span class="NormalTextRun SCXW114232767 BCX0">e</span><span class="NormalTextRun SCXW114232767 BCX0">c</span><span class="NormalTextRun SCXW114232767 BCX0">tur</span><span class="NormalTextRun SCXW114232767 BCX0">al ma</span><span class="NormalTextRun SCXW114232767 BCX0">st</span><span class="NormalTextRun SCXW114232767 BCX0">erpiece </span><span class="NormalTextRun SCXW114232767 BCX0">showca</span><span class="NormalTextRun SCXW114232767 BCX0">se</span><span class="NormalTextRun SCXW114232767 BCX0">s</span><span class="NormalTextRun SCXW114232767 BCX0"> the firm&#8217;s commitment to excellence, su</span><span class="NormalTextRun SCXW114232767 BCX0">st</span><span class="NormalTextRun SCXW114232767 BCX0">ainable practices, and an all-encompassing design approach.</span></span><span class="EOP SCXW114232767 BCX0" data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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									<p><span data-contrast="auto">For Laney LA, design is not simply a choice between old and new; it’s about finding the balance between the two.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">“Our studio is constantly searching for a design that embodies timelessness and innovation. Timelessness includes staying power and that rare ability to remain relevant over time. Innovation feeds our curiosity as we are oriented toward noticing new ideas.”</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">This mindset requires continually questioning conventional design norms. Which rules are worth preserving, and which are meant to be broken? For Laney LA, the tension between the two is where meaningful architecture begins.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.01.jpg" class="attachment-full size-full wp-image-137423" alt="" srcset="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.01.jpg 1920w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.01-300x169.jpg 300w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.01-1024x576.jpg 1024w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.01-768x432.jpg 768w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.01-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">Jasra House | Salloum &amp; Salloum © Sohaub Ilyas</p>				</div>
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									<p><span data-contrast="auto">The Jasra House project is a testament to </span><a href="https://www.salloumandsalloum.co.uk/"><span data-contrast="none">Salloum &amp; Salloum Architects</span></a><span data-contrast="auto">&#8216; commitment to research-driven architecture. Inspired by Gulf vernacular architecture, the villa seamlessly blends contemporary materials and living standards, creating an architecturally inspirational piece that revolves around the client&#8217;s lifestyle.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">Situated in a lush region of Bahrain, the architects aimed to connect the building with nature. JASRA HOUSE intertwines plants with the architecture, paying homage to the site&#8217;s historic character. The result is a building that feels organically connected to its surroundings.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.06.jpg" class="attachment-full size-full wp-image-137458" alt="" srcset="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.06.jpg 1920w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.06-300x169.jpg 300w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.06-1024x576.jpg 1024w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.06-768x432.jpg 768w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.06-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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				<div class="elementor-element elementor-element-94c8bb6 elementor-widget elementor-widget-heading" data-id="94c8bb6" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">Jasra House | Salloum &amp; Salloum © Sohaub Ilyas</p>				</div>
				</div>
				<div class="elementor-element elementor-element-ca6a75c elementor-widget elementor-widget-text-editor" data-id="ca6a75c" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
				<div class="elementor-widget-container">
									<p><span data-contrast="auto">The architects share insights into the challenges faced during the four-year design and construction process. From finding a suitable contractor to delivering quality within budget to overcoming the complexities of glazing and aluminum systems in extreme Gulf temperatures, the interview details the meticulous planning and collaboration that brought Jasra House to fruition.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">The architects discuss how the </span><a href="https://www.otiima.com/plus"><span data-contrast="none">OTIIMA PLUS</span></a><span data-contrast="auto"> system was pivotal in enhancing the villa&#8217;s aesthetics and performance. OTIIMA&#8217;s aluminum and glazing system, with 4m heights and slim profiles, provided thermal efficiency in extreme heat while maximizing visibility. The collaboration with OTIIMA and a pioneering installer in Bahrain marked a groundbreaking achievement.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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				<div class="elementor-element elementor-element-4761356 media-single-image elementor-widget elementor-widget-image" data-id="4761356" data-element_type="widget" data-e-type="widget" data-widget_type="image.default">
				<div class="elementor-widget-container">
															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.03.jpg" class="attachment-full size-full wp-image-137437" alt="" srcset="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.03.jpg 1920w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.03-300x169.jpg 300w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.03-1024x576.jpg 1024w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.03-768x432.jpg 768w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.03-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
				</div>
				<div class="elementor-element elementor-element-f4d9d27 elementor-widget elementor-widget-heading" data-id="f4d9d27" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
				<div class="elementor-widget-container">
					<p class="elementor-heading-title elementor-size-default">Jasra House | Salloum &amp; Salloum © Sohaub Ilyas</p>				</div>
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				<div class="elementor-element elementor-element-5408133 elementor-widget elementor-widget-text-editor" data-id="5408133" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><span data-contrast="auto">The interview explores Salloum &amp; Salloum Architects&#8217; all-encompassing approach to architecture, interior design, and lead consultancy. The firm&#8217;s commitment to detail, exemplified by the bespoke travertine family dining table, reflects its philosophy of making a difference in every aspect of the project.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">The architects shed light on the environmental efficiency of JASRA HOUSE, showcasing their forward-thinking approach. The basement housing services and M&amp;E equipment, VRF system for energy efficiency, well-insulated walls, and a strategic shading strategy all contribute to the villa&#8217;s sustainability.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="1920" height="1080" src="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.04.jpg" class="attachment-full size-full wp-image-137444" alt="" srcset="https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.04.jpg 1920w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.04-300x169.jpg 300w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.04-1024x576.jpg 1024w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.04-768x432.jpg 768w, https://otiima.com/wp-content/uploads/2023/11/Jasra-House-Salloum-Salloum-©-Sohaub-Ilyas.04-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />															</div>
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				<div class="elementor-element elementor-element-df8d4cc elementor-widget elementor-widget-heading" data-id="df8d4cc" data-element_type="widget" data-e-type="widget" data-widget_type="heading.default">
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					<p class="elementor-heading-title elementor-size-default">Jasra House | Salloum &amp; Salloum © Sohaub Ilyas</p>				</div>
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									<p><span class="TextRun SCXW235476670 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW235476670 BCX0">This </span><span class="FindHit SCXW235476670 BCX0">exclusiv</span><span class="FindHit SCXW235476670 BCX0">e</span> <span class="FindHit SCXW235476670 BCX0">inter</span><span class="FindHit SCXW235476670 BCX0">v</span><span class="NormalTextRun SCXW235476670 BCX0">iew, accompanied by captivating images and video footage of Jasra H</span><span class="NormalTextRun SCXW235476670 BCX0">ou</span><span class="NormalTextRun SCXW235476670 BCX0">se</span><span class="NormalTextRun SCXW235476670 BCX0">, offers an in-depth look into Salloum &amp; Salloum </span><span class="NormalTextRun SCXW235476670 BCX0">Ar</span><span class="NormalTextRun SCXW235476670 BCX0">ch</span><span class="NormalTextRun SCXW235476670 BCX0">i</span><span class="NormalTextRun SCXW235476670 BCX0">t</span><span class="NormalTextRun SCXW235476670 BCX0">e</span><span class="NormalTextRun SCXW235476670 BCX0">c</span><span class="NormalTextRun SCXW235476670 BCX0">ts&#8217; creative process and design philosophy.</span></span></p>								</div>
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		<title>A Peculiar Conversation with Celia Ledon</title>
		<link>https://otiima.com/a-peculiar-conversation-with-celia-ledon/</link>
		
		<dc:creator><![CDATA[joanna helm]]></dc:creator>
		<pubDate>Thu, 14 Jul 2022 11:50:01 +0000</pubDate>
				<category><![CDATA[In Conversation]]></category>
		<guid isPermaLink="false">https://otiima.com/?p=141055</guid>

					<description><![CDATA[We are very curious to know if you can remember the first dress or product you designed, how old you were, and what it was like?    The first costume of this kind I designed was an interpretation of a baroque silhouette, part of a school assignment. The students were supposed to construct a garment [&#8230;]]]></description>
										<content:encoded><![CDATA[		<div data-elementor-type="wp-post" data-elementor-id="141055" class="elementor elementor-141055" data-elementor-post-type="post">
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									<p><strong>We are very curious to know if you can remember the first dress or product you designed, how old you were, and what it was like? </strong></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">The first costume of this kind I designed was an interpretation of a baroque silhouette, part of a school assignment. The students were supposed to construct a garment using unconventional materials, with the common result being a large accessory more than ‘clothes’ per se, with wearability throughout the whole body being the most definitive goal. I know a few knitting techniques, so as we weren’t able to use fabric, I decided to construct my material out of discarded plastic bags rather than purchase or collect random elements, giving me also the possibility to create something with the requirements I decided or taking advantage of the material itself and the new one created once knitted.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="545" src="https://otiima.com/wp-content/uploads/2022/07/01-1-1024x697.jpg" class="attachment-large size-large wp-image-141057" alt="A peculiar conversation with Celia Ledon" srcset="https://otiima.com/wp-content/uploads/2022/07/01-1-1024x697.jpg 1024w, https://otiima.com/wp-content/uploads/2022/07/01-1-300x204.jpg 300w, https://otiima.com/wp-content/uploads/2022/07/01-1-768x522.jpg 768w, https://otiima.com/wp-content/uploads/2022/07/01-1-1536x1045.jpg 1536w, https://otiima.com/wp-content/uploads/2022/07/01-1.jpg 1920w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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									<p><strong>Your pieces are considered “Wearable Installations” that incorporate fair and ethical principles of sustainability, including reuse, Repurposing, Remaking, and Creating Zero Waste. When did you set out on this path? Is it something that you’ve always wanted to do, or was there a life-changing moment, an event, or a realization that made you completely change focus and pursue the impact-driven path that you&#8217;re on now? </strong></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">I was in my third year of university, and I was 26 years. I believe in a sort of karma, causality, subconscious wisdom, or emotional intelligence that sometimes places us, through the course of our lives, on a non-planned path. My experience was to end up studying design unexpectedly. At first, scarcity was an issue so it felt obvious to find free materials, later the lack of money to purchase fabrics combined with previous successful projects made a natural strategy and part of the statement, the fact of creating something beautiful out of garbage, or obsolete materials that would end being part of the massive pollution of a society leaning relentlessly to unsustainable consumerism. </span></p><p> </p><p><span data-contrast="auto">The fashion industry is one of the biggest polluters and the biggest example of excessive and non-stop mass production, whose sole purpose is to be consumed rather than serve its utilitarian objective. An undeveloped country can be a discouraging environment for an industrial designer and becomes a challenge due to the obstacles of an under-equipped and almost nonexistent industry. I began to work for audiovisuals, video clips, short films, commercials, and cinema as a costume designer and art director, and the set decoration was an additional narrative version of interior design. </span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p> </p><p><span data-contrast="auto">The audiovisual industry, as well as theatre, became the art scene where I could work as much as I multitasked, keeping me thinking outside the box and recycling and upcycling, with sometimes even superior results regarding aesthetics. Working for theatre kept me creating this sort of character, with an increasing theatrical scale and dramatism, in which the material becomes the leading role. To summarize, in a way, it just happened as I became more aware of the process itself, and the messages transmitted by the result, which eventually led to more powerful pieces.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="629" height="1024" src="https://otiima.com/wp-content/uploads/2022/07/09-629x1024.jpg" class="attachment-large size-large wp-image-141058" alt="A peculiar conversation with Celia Ledon" srcset="https://otiima.com/wp-content/uploads/2022/07/09-629x1024.jpg 629w, https://otiima.com/wp-content/uploads/2022/07/09-184x300.jpg 184w, https://otiima.com/wp-content/uploads/2022/07/09-768x1251.jpg 768w, https://otiima.com/wp-content/uploads/2022/07/09-943x1536.jpg 943w, https://otiima.com/wp-content/uploads/2022/07/09-1257x2048.jpg 1257w, https://otiima.com/wp-content/uploads/2022/07/09-scaled.jpg 1571w" sizes="(max-width: 629px) 100vw, 629px" />															</div>
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				<div class="elementor-element elementor-element-889992d elementor-widget elementor-widget-text-editor" data-id="889992d" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><strong>How has your artwork evolved or changed through the years? </strong></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">For me, evaluating my process is difficult, and at the same time, it becomes an obstacle to overcome through the conscious exercise of the task. Whether successful or objectively accomplished, I can only say that, as organic and extravagantly laborious ideas, they became a statement. The construction, the act of creation, guided by the material and its properties, became the muse of each piece. I stopped sketching at some point and let myself be driven by the potential offered by the material or the object I was working with, rather than being self-mutilated by a written-in-stone idea, crossing the threshold to a never-disappointing world of experimentation. Embrace the mistake and allow the materials to flow using them more efficiently, whilst they become something they were not created for, or acquire new properties, just letting myself go, is something slowly discovered and accepted as a unique feature of the pieces. Before, I had a more naive approach, but more self-awareness and time have made me enjoy and be fulfilled with the act of creation and exploration processes, regardless of the result. </span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">It is an acceptance I have made peace with, by doing so. Is hard to deconstruct something that is more a feeling for me. Introspection, alienation, and loneliness permeated by the desire for constant connection, as a dialectic core that drives the creative process and life itself. This is an inseparable part of the constant exploration of materials and imagined silhouettes, which take on a life of their own and decide their</span> <span data-contrast="auto">path on the object imagery.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="800" src="https://otiima.com/wp-content/uploads/2022/07/image1659343670307.jpg" class="attachment-large size-large wp-image-141061" alt="A peculiar conversation with Celia Ledon" srcset="https://otiima.com/wp-content/uploads/2022/07/image1659343670307.jpg 1000w, https://otiima.com/wp-content/uploads/2022/07/image1659343670307-300x300.jpg 300w, https://otiima.com/wp-content/uploads/2022/07/image1659343670307-150x150.jpg 150w, https://otiima.com/wp-content/uploads/2022/07/image1659343670307-768x768.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<p class="elementor-heading-title elementor-size-default">A peculiar conversation with Celia Ledon  </p>				</div>
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									<p><strong>You have been invited to exhibit your work in numerous galleries. Do you recall an exhibition or piece as most remarkable or that has a special significance to you compared to all the rest? </strong></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">I especially recall the 2018 exhibition at the Kennedy Center, part of the Festival Artes de Cuba. They asked me to create a big format installation, which I had never done before. I decided it should be a ‘garment’ as well, I could have done a different (abstract or not) object, but costumes are what defined me at the time as well. So, I created a piece with a variety of materials: rubber, tape-recorded, discarded fabric, and foam. The piece measured 5 meters, and I called it ‘Little Black Dress,’ as it was inspired by the cocktail dress from the 1950s. Besides being my first big-format installation, it was also notable that people could enter, and inside, they could find an actual little black dress. This had an unimaginable significance to me because I learned that the relationship of the receptor audience with a garment is an entirely different thing. It can be compared to any other art piece. I guess that at some level we are ‘too close to clothes’, and ‘style’ ourselves is something we do every day, so that would have been invaluable if I could foresee this and filmed it.</span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="534" src="https://otiima.com/wp-content/uploads/2022/07/la-artista-visual-cubana-celia-ledon2.jpeg" class="attachment-large size-large wp-image-141062" alt="A peculiar conversation with Celia Ledon" srcset="https://otiima.com/wp-content/uploads/2022/07/la-artista-visual-cubana-celia-ledon2.jpeg 800w, https://otiima.com/wp-content/uploads/2022/07/la-artista-visual-cubana-celia-ledon2-300x200.jpeg 300w, https://otiima.com/wp-content/uploads/2022/07/la-artista-visual-cubana-celia-ledon2-768x513.jpeg 768w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<p class="elementor-heading-title elementor-size-default">A peculiar conversation with Celia Ledon  </p>				</div>
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				<div class="elementor-element elementor-element-959db06 elementor-widget elementor-widget-text-editor" data-id="959db06" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><strong>What are your biggest aspirations? </strong></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">I mainly wish to be able to create non-stop, because having the possibility of exploring and experimenting with the creative processes is something that I value the most. Also, the call to action for sustainability and its message, mainly contained in the pieces themselves, and their special way to broadcast their contents is also something I hope to accomplish and make an impact on this matter through my work.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="800" height="569" src="https://otiima.com/wp-content/uploads/2022/07/celia_ledon_4-1024x728.png" class="attachment-large size-large wp-image-141063" alt="A peculiar conversation with Celia Ledon" srcset="https://otiima.com/wp-content/uploads/2022/07/celia_ledon_4-1024x728.png 1024w, https://otiima.com/wp-content/uploads/2022/07/celia_ledon_4-300x213.png 300w, https://otiima.com/wp-content/uploads/2022/07/celia_ledon_4-768x546.png 768w, https://otiima.com/wp-content/uploads/2022/07/celia_ledon_4-1536x1091.png 1536w, https://otiima.com/wp-content/uploads/2022/07/celia_ledon_4.png 1765w" sizes="(max-width: 800px) 100vw, 800px" />															</div>
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					<p class="elementor-heading-title elementor-size-default">A peculiar conversation with Celia Ledon  </p>				</div>
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									<p><strong>Are there any new projects or exhibitions on the horizon? </strong></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">As for new coming exhibitions, I can honestly say I don’t have the slightest idea about projects. I honestly think I won&#8217;t have a lifetime long enough, even living for too long, to do everything I would like to do. </span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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															<img loading="lazy" decoding="async" width="682" height="1024" src="https://otiima.com/wp-content/uploads/2022/07/3929E7C5-05E5-4162-9965-1602F39A0E87-682x1024.jpeg" class="attachment-large size-large wp-image-141065" alt="A peculiar conversation with Celia Ledon" srcset="https://otiima.com/wp-content/uploads/2022/07/3929E7C5-05E5-4162-9965-1602F39A0E87-682x1024.jpeg 682w, https://otiima.com/wp-content/uploads/2022/07/3929E7C5-05E5-4162-9965-1602F39A0E87-200x300.jpeg 200w, https://otiima.com/wp-content/uploads/2022/07/3929E7C5-05E5-4162-9965-1602F39A0E87-768x1152.jpeg 768w, https://otiima.com/wp-content/uploads/2022/07/3929E7C5-05E5-4162-9965-1602F39A0E87.jpeg 853w" sizes="(max-width: 682px) 100vw, 682px" />															</div>
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					<p class="elementor-heading-title elementor-size-default">© Roger Davis</p>				</div>
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				<div class="elementor-element elementor-element-1083617 elementor-widget elementor-widget-text-editor" data-id="1083617" data-element_type="widget" data-e-type="widget" data-widget_type="text-editor.default">
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									<p><strong>Could you share a bit more about your creative process and how you source materials for your projects and pieces? And how does this process of transforming the source materials into artwork work? </strong></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">Each piece is a statement, narrating the oppression of fashion as a systemic representation through its inexhaustible cycle of irrational consumption, extravagance, and terrifying beauty. The study of theatricality as a stage of representation is the perfect niche for this kind of character who speaks about themselves both on mannequins, as well as in their most performative action, if they are placed on the body as a neutral stage.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-contrast="auto">Aggression to the body, hieratic; represented with a variety of materials, they contribute to the discourse from the dichotomy embodied by the object of desire, sustainability, and its true commercial value.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p> </p><p><span data-contrast="auto">Reuse, recycling, and the use of obsolete and discarded materials are interwoven in the pieces with different manual techniques, creating different layers of interpretation and opposing concepts that generate varied semantic pairs, such as &#8216;the industrial&#8217; and &#8216;the manual&#8217; as a basic example, &#8216;the everyday&#8217; and &#8216;the extravagances&#8217;, &#8216;the whole&#8217; and &#8216;the part&#8217;, &#8216;the man&#8217; and &#8216;the object man&#8217;.</span><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p><p><span data-ccp-props="{&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:0}"> </span></p>								</div>
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